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Stockholm-based director Daniel Skoglund has developed a signature visual-driven language ever since graduating with an MA in Graphic Design from Konstfack, Stockholm in 2005. His trademark style often results in a mix of live action and in-camera FX, which translates seamlessly into advertising genres as vast as fashion, beauty, luxury and automotive advertising.
In 2007, he started directing spots for international clients such as Ikea, Fazer, Bosch, Telenor, Adidas, K-Swiss and Absolut Vodka, whom he has done multiple jobs with over the years.
After a few years, Daniel began transitioning into beauty work, crafting compelling stories for clients such as Oriflame, Lumene and Nexxus, as well as fashion jobs for clients such as Helmut Lang, Monki and H&M.
Daniel has created the visual language of high-end brands including Baccarat, Louis Vuitton, Philips, Canon, Samsung, and many projects with Absolut Vodka, as well as a six-film global campaign for Jaguar starring Benedict Cumberbatch.